Creativity is the soul of entrepreneurship and is required in spotting the patterns and trends that define an opportunity. It subsequently becomes imperative in developing innovative business concepts. The corporate entrepreneur has to be highly creative in getting a sponsor, building and using a network, obtaining management buy-in for the concept forming a team, gathering resources and overcoming the many obstacles that will be thrown into his/her path.
Much of the work on creativity tends to focus on the ability to relate and connect and to put things together in a novel way. In a business context, creativity is not mere originality. It is a pragmatic dimension in that creative approaches or solutions must also be useful and actionable in the context of the company and its competition.
There are three components of successful creativity in organizations: expertise, motivation and creative thinking skills. Expertise is defined as what you know and can do. Motivation can be primarily a passion or interest or the desire to achieve company rewards and awards. The individual is solely driven by the challenge and joy of accomplishment. Creative thinking can be explained as the ways individuals approach problems differently, seeking insights from other fields of endeavour, challenging assumptions etc
Employees should, however, be provided the freedom and access to resources to practice these components.
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