Scientific techniques of market research

There are various scientific techniques that could be used in marketing research namely: ethnography and photo ethnography.
Ethnography is a field borrowed from anthropology and strives to study people in their natural habitat going about their daily lives. Natural observation of consumers can be more valuable than the pedantic survey, but could be problematic. Consumers might not know exactly why they are buying an item or perhaps give a false reason. Nobody enjoys being followed around and the intrusiveness of the interview will cause a distraction and make the situation a little less natural.
Photo-ethnography attempts to address the intrusiveness issue of ethography. The subject will be given a camera and take photographs concerning the subject matter.
Ethnography is largely described as a methodology instead of a technique and it should also be noted that there are those who do not consider marketing to be scientific as well.


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What is sales forecasting, planning and budgeting?

Sales managers should know what they want to achieve, predict what is likely to happen in the future, try to influence what will be achieved and set final targets for the year.
Forecasting
The sales forecast is the starting point for any business action. It is a projection of what the company’s future sales, profits and market share will be if it continues to do what it is doing right now. The sales forecast predicts that certain financial results will be achieved in the coming year.
Planning
Planning determines what actions need to be taken and who will take the action. These plans are designed to achieve a desired goal or set of objectives. The reason for planning is to make things happen and ensure some control over the results. A plan provides direction taking the company to where management wants it to be.
Budgeting
This is simply the sales plan reduced to financial terms. The specified sales budget is the target that must be achieved during the financial year.

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The Importance of People Management

The Importance of People Management

The specific timeframe element of a project

Projects are temporary undertakings that are different from ongoing programmes as they have a desired beginning and end. Projects can last years or decades such as feeding the world’s hungry or finding a cure for HIVAIDS. However, most of your everyday projects at work may last a few hours to weeks or possibly months.
A project begins with a person or group in authority authorizes its beginning. The initiating party has the authority, the budget and the resources to enable the project to be fully realized. Once project goals are completed, the project ends and is replaced by another one.
The efforts of the stakeholders and the effective use of funds are directed toward the success of the project and completed as scheduled in an appropriated manner. During the project there may be interim due dates in which “deliverables” must be completed. These deliverables could be a report, provision of a service, a prototype, an actual product, a new procedure or any one of a number of forms. Each one of them will ensure that the overall project will be completed on time and within budget.

What is The Big Picture?

What is The Big Picture?

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