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Overview

Quick Project Management Services (QPMS) is dedicated to providing leadership within a broad spectrum of the business sector. The expert-base resident within the organisation stems from disciplines such as conducting community engagement projects, research and development, customer satisfaction surveys, logistics, Information Technology, Database Management, Community Focus Groups, Telecomm and business Process Re-engineering, business analyst support.
Because of our dedication to innovation and cutting edge management philosophy, the founding members have grown in stature. Our focused growth model has enabled us to offer turnkey solutions, across functional areas and technological platforms, ensuring seamless integrated business solutions from concept to reality. The team has extensive experience.

Our Values

Entrepreneurial thinking and acting, sensitive customer orientation, individual values and trustworthy cooperation are the central criteria for a long term and trusting partnership with our customers. The work of all Quick personnel with customers, partners and colleagues is based on these core values.

Our Culture

Our staff operates in an open and communicative climate with flat hierarchies. This encourages the creative sharing of experience and knowledge and empowers self-responsiblity in acting and creating.
As a company, our demands on the quality of our services are high. They are the motor for continual improvement and for the development of new, innovative services in Project and Programme Management.

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Monday, June 10, 2013

Scientific techniques of market research

There are various scientific techniques that could be used in marketing research namely: ethnography and photo ethnography.
Ethnography is a field borrowed from anthropology and strives to study people in their natural habitat going about their daily lives. Natural observation of consumers can be more valuable than the pedantic survey, but could be problematic. Consumers might not know exactly why they are buying an item or perhaps give a false reason. Nobody enjoys being followed around and the intrusiveness of the interview will cause a distraction and make the situation a little less natural.
Photo-ethnography attempts to address the intrusiveness issue of ethography. The subject will be given a camera and take photographs concerning the subject matter.
Ethnography is largely described as a methodology instead of a technique and it should also be noted that there are those who do not consider marketing to be scientific as well.


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